Kevin Campbell
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Köta Wërks

A retro identity for the DJ act Köta Wërks: wordmark, mascot, slogan lockup, and the type exploration that got there.

Role: Brand identity & illustration · Wordmark, mascot, decal, apparel lockups · 2025

The mark

An arced bubble wordmark in gold, built to sit on merch and read at stage distance. The umlauts are styling, not spelling, part of the act's voice.

Köta Wërks wordmark in gold arced bubble lettering with a hard black drop offset and umlauts over the O and E
Primary wordmark

Mascot & lockup

A sunglasses-and-checkered-flag flower carries the act's whole attitude. The slogan lockup pairs it with the wordmark for apparel and posters.

Mascot decal art of a gold cartoon flower wearing black sunglasses and white sneakers, striding in front of a checkered flag
Mascot: decal art
Teal apparel lockup with the arced Köta Wërks wordmark above the walking flower mascot and the slogan Feel the Vibe, Not the Pressure below
Full lockup: Feel the Vibe, Not the Pressure

Process: choosing the voice

Fourteen wordmark treatments across two boards before the arc was chosen. The winning direction had to hold up embroidered, at one inch, and in one color.

Type exploration board showing seven Köta Wërks wordmark treatments in gold on teal, ranging from angular geometric to dotted matrix and art nouveau letterforms
Type exploration: board 1
Second type exploration board with seven Köta Wërks wordmark treatments in gold on teal, mostly art nouveau and psychedelic serif letterforms
Type exploration: board 2

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