Designer & Brand Operator
Kevin Campbell
I design brands and then run them: identity, product, storefront, and the content that sells it.
Studio Art degree, six years of client work, and Crimson Thread Studio: a direct-to-consumer apparel brand I designed, built, and market myself.
Selected work
Work
ENVIRONMENTAL GRAPHICS
A signage system drawn the way a real one is drawn: standards, a sign schedule a fabricator can quote from, and documentation somebody else can build from without me in the room.
OWNED BRAND
One brand, built and run end to end. Owning it means every choice has a consequence I can measure, which is the part that does not happen when you hand work off.
CLIENT WORK
Working to someone else's brief, on their deadline, in their voice rather than mine. The restaurant came back for a second campaign.
EDITORIAL
Multi-page work, where the rules have to hold across a whole document instead of a single composition. A magazine issue and a presentation system, both built so someone else can pick them up and keep them consistent.
About
I'm a designer based in Severn, Maryland. Studio Art degree from the University of Maryland, plus a digital design certificate, and I take on client work alongside my own projects: brand identities, signage, and print collateral for small businesses and independent vendors.
Since 2020 I've taken client work, and building Crimson Thread Studio has been the best design education I've had. When you own the brand, every choice has a consequence you can measure. I've watched a graphic decision move conversion, and a page layout decide whether someone reads the story or leaves.
I'm looking for an in-house design or brand marketing role where that judgment is useful.
Design
- Photoshop, Illustrator, InDesign, Figma
- Brand identity
- Typography
- Apparel & print production
- Packaging
Marketing
- Content strategy
- Copywriting
- Organic social
- Brand voice
Digital
- Shopify
- Ecommerce merchandising
- Technical SEO
- Structured data
- AI tooling for content and imagery