Kevin Campbell

Designer & Brand Operator

Kevin Campbell

I design brands and then run them — identity, product, storefront, and the content that sells it.

Studio Art degree, six years of freelance design, and a year building Crimson Thread Studio: a direct-to-consumer apparel brand I designed, built, and market myself.

View workkevcamp82@gmail.com

Case study

Crimson Thread Studio

A streetwear brand built on an original manga. I own every part of it — the story, the identity, the garments, the storefront, and the marketing.

Role — Founder & Creative Director · Brand identity, apparel design, web, illustration, copy · 2025–present

3

Piece collection, Act I

1,100

Accounts reached organically on 77 followers

$0

Paid media spend

Identity

The mark is a needle drawing an infinite thread — the brand's whole thesis in one shape. The wordmark pairs an engraved serif with a script signature to sit between heritage craft and modern streetwear.

Crimson Thread Studio primary logo lockup — engraved serif wordmark with a script signature over a needle-and-thread mark
Primary lockup
Crimson Thread Studio icon mark — a sewing needle threaded through a crimson infinity loop
Icon mark

Apparel

Act I is three pieces, each tied to a chapter of the manga. Garment graphics carry lore that readers can decode.

Crimson Thread Studio brand tee laid flat beside an embroidered cap
Crimson Thread tee and cap
Crimson Thread Studio brand tee with the wordmark printed across the chest
Brand tee
The Hand of the Maker heavyweight tee, a graphic tied to a chapter of the Crimson Thread manga
The Hand of the Maker — heavyweight tee
Crimson Thread cap showing the embroidered needle-and-thread mark on the front panel
Crimson Thread Cap — embroidered mark
Threads of Story heavyweight tee with an illustrated thread motif graphic
Threads of Story — heavyweight tee
Model wearing the Crimson Thread embroidered cap
Cap, worn

Illustration & sequential art

Chapter 1, "The Frayed Boy." Written, laid out, and illustrated in-house. The manga is the brand's top of funnel — every drop is born from a chapter.

Manga page showing a figure reaching through smoke with a crimson thread running between panels
Chapter 1, page 10
Manga page in stacked widescreen panels showing hands winding thread and tally marks scratched into a wall
Chapter 1, page 14

Digital & storefront

I designed and built crimsonthreadstudio.com — a headless Shopify storefront with a chapter reader, character bibles, and an interactive world map. I also implemented the technical SEO: per-route meta, Open Graph, JSON-LD structured data, and sitemap generation.

crimsonthreadstudio.com

About

I'm a designer based in Annapolis, Maryland. Studio Art degree from the University of Maryland, plus a digital design certificate, and I've been freelancing since 2019 — brand identities, logo systems, and marketing assets for small businesses.

For the past year I've been building Crimson Thread Studio, which has been the best design education I've had. When you own the brand, every choice has a consequence you can measure. I've watched a graphic decision move conversion, and a page layout decide whether someone reads the story or leaves.

I'm looking for an in-house design or brand marketing role where that judgment is useful.

Design

  • Photoshop, Illustrator, InDesign, Figma
  • Brand identity
  • Typography
  • Apparel & print production
  • Packaging

Marketing

  • Content strategy
  • Copywriting
  • Organic social
  • Lifecycle email
  • Brand voice

Digital

  • Shopify
  • Ecommerce merchandising
  • Technical SEO
  • Structured data
  • AI tooling for content and imagery

Open to design and brand marketing roles.

kevcamp82@gmail.comlinkedin.com/in/kevin-campbell-3657529b